Part 01: How to Make and Upload a YouTube Shorts Video with Shorts App?
You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:
Step 1: Record a Video with YouTube Shorts
Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.
Step 2: Edit the Video
Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.
Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.
Step 3: Pick Target Audience Type
On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.
Step 4: Add Details and Upload the Video
Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.
Video: How to Make Shorts on YouTube
Part 02: How to Upload YouTube Videos
How to Upload YouTube Shorts: Tip 01
How to Upload YouTube Shorts: Tip 02
Part 03: How to Increase YouTube Shorts Views
Creating a Short is a process all its own. The next thing to focus on is views. The number of people who watch your Shorts will depend on how entertaining and attractive they are; here are four methods to help you win at those things.
1. Consider Adding Thumbnails to Your Shorts
Thumbnails are important for regular YouTube videos, but what about Shorts? Do viewers really need to see a thumbnail to watch a brief video?
Yes and no.
It all depends on where people watch your Shorts in the YouTube app. Go to the YouTube Studio and take a look at the traffic sources for your Shorts. Most of the time, people watch these videos on a display shelf within the app. Those views are labeled as Shorts traffic. But viewers can also watch Shorts as a regular YouTube video – one with ads, comments, and suggested videos nearby. When viewed outside of a display shelf, the traffic source could labeled as:
- Browse features
- Suggested videos
- YouTube Search
- And other traffic sources
Thumbnails aren’t as important for the Shorts shelf, but they are for the sources above. If your Short appears in search or as a suggested video, it needs a thumbnail to convince viewers to click. You don’t have to worry about this on the Shorts shelf; in that area, viewers swipe through a carousel of videos without seeing a “real” thumbnail. It’s just a random freeze frame from the video.
2. Make Your Shorts Vertical
Did you know you can make a Short that’s square instead of vertical? It’s something we tested a long time ago but wouldn’t recommend. When a Short is square, YouTube adds black bars to the top and bottom of the video. It’s a tad unsightly and not the best experience for the viewer.
That’s why you should always post vertical Shorts that fill the entire screen.
3. Take Advantage of Pinned Comments
It’s hard to suggest more videos to a Shorts viewer. The Shorts beta player doesn’t support info cards and end screens – two features that can boost your views.
For now, take advantage of the ability to pin comments. Post a comment on your video, pin it to the top, and add a link to more videos and playlists.
4. Keep Viewers Entertained
Because Shorts are less than a minute long, audience retention is critical. You almost need a 100% view duration, on average, to make competitive, highly-watched Shorts. That’s why some creators are looping their videos. Viewers will watch the same video twice if they can’t determine where it ends or begins.
Here are three more tips to make better Shorts:
- Identify the viewer’s intent. What kind of experience are people looking for when they watch a Short? Depending on your niche, viewers want to be entertained, inspired, or taught – sometimes all three.
- Don’t make every Short 60 seconds long. Some stories can be told in seven or eight seconds. Film just enough to get your point across and keep viewers’ attention.
- Make emotional content. Popular videos gain traction because viewers just have to tell someone about them. That’s how content goes viral – through shareability. Aim to make people laugh or cry so they have a reason to share your Shorts
Part 04: Branding Videos
- Add Logo to Video
- Add Website Url to Video (eg: WorkFreedom.xyz)
- Follow website theme colour for videos
- Add Website Address/Link in Description and in Pinned Comment